KPI: Key Performance Indicator - A measurement which evaluates a task's success and tracks progress towards a specific marketing goal.

CRM: Customer Relationship Management - A set of programs which enable companies to organise and personalise customer services and support.

CAC: Customer Acquisition Cost - The calculated overall price of sales and marketing expenses of a set time frame, divided by the number of new customers in that time period.

To Skip Stones: To throw flat(-ish) stones in a spinning manner that will bring them to ricochet along the surface of the water, which inexplicably brings about a sense of pensiveness.

 
 

Toronto is a busy city. And the Toronto life is a fast paced one.

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John, Tim and Steve live such lives, sleep in the suburbs, and work Down Town, "where the iron reaches for the sky". "Tim has his coffee to go and he rushes to work on his morning commute." and "Steve doesn't go out too much, C++ is a quite consuming affair"

 As the iron reaches for the sky, thousands of careers reach for new heights

As the iron reaches for the sky, thousands of careers reach for new heights

 

All in all, "KPI CRM and CAC, these things do matter a great deal you see".

And what else but these things, and "API" (Application Programming Interface) should be their focus, if they want to finally get that condo (appartment) that's so much closer to "the company tower" ?

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But in the middle of all this commotion, in the midst of worthwhile gusty winds of professional ambition, some sit down by the banks of Toronto's big Lake Ontario, and ponder.

Like Geoff for example. He "comes alone to think and make a few stones skip" under the late-autumn sun, or once in a while. "He thinks"

 A view onto Lake ontario and the Toronto skyline

A view onto Lake ontario and the Toronto skyline

 

"He thinks, there must something more to all this, all the days that fly by in a mist, they just skip off, from the shore of, his life, skip like the stones skip."

 Geoff, by Lake Ontario in Oakville

Geoff, by Lake Ontario in Oakville

 

And on the beaches of the city, or by the quieter banks of Lake Ontario in restful suburbs, stones skip, and thoughts are pondered by those who dare sit down, and question the pace of city lives.

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Thanks a bunch scrolling/listening/looking - and if you wanna support this Ukulele Road Trips adventure feel free to donate here or hop over to Patreon.com/ukuleleroadtrips

This #GoingNorth adventure made possible thanks to the generosity and help of many local Torontonians - and Mississaugans - and also thanks to CloudMusic Ukuleles, the ukes I'm carrying/playing/using as note stands on this crazy advenutre

 
 do feed the ukulele player

do feed the ukulele player

 

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